Lost and Found

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The brief:

I had to create a communications strategy and accompanying film, inspired by the film Blue Velvet, to promote Very x Re-fashion to encourage customer participation in their take back scheme.
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The concept:

I personified unwanted clothes by exploring how they feel left at the back of the wardrobe. This was to trigger an emotional response in the consumer making them want to donate.
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Skills:

- Final concept creation
- Cinematographer
- Editor
- Mockups