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We had to produce a new product development and PR campaign for The Vegetarian Butcher, to help them engage with a Gen Z audience.
A half meat, half vegetarian meat meal deal that uses flexitarianism to bridge the toxic divide between meat and meatless communities. The playful name follows The Vegetarian Butcher's branding by putting a spin on the main ingredient; Gochujang sauce.
The humorous nature aims to fool consumers as they won't be able to taste the difference! Therefore breaking the preconception that vegetarian meat can never taste the same as real meat. We got you!
- Secondary and primary research.
- Digital mockups.
- Physical mockups (making a net).
- Presenting to a live client.
Paige Hartley, W Communications.
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