AW 21/22 trend report
I had to create a trend prediction report for Free people focusing on two areas:
1. FP Movement - Sustainable female activewear.
2. Wholesale and international growth strategy - Instore and Digital visual merchandising.
1. FP Movement - pushing the boundaries of proportions exploring what sportswear could look like.
2. Wholesale and international growth strategy - using technology to enable those with disabilities a more seamless shopping experience.
- Research into activewear trends
- Final concept creation
- Layout design and copy