AW 21/22 trend report

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The brief:

I had to create a trend prediction report for Free people focusing on two areas:

1. FP Movement - Sustainable female activewear.

2. Wholesale and international growth strategy - Instore and Digital visual merchandising.

The concepts:

1. FP Movement - pushing the boundaries of proportions exploring what sportswear could look like.

2. Wholesale and international growth strategy - using technology to enable those with disabilities a more seamless shopping experience.

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Skills:

- Research into activewear trends

- Final concept creation

- Layout design and copy

Trend Report Abbie Emily Bekah Zahra
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Feedback

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Ebony Francis, Free People.