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Fika
The brief:
I had to create a hand made small scale retail set concept and accompanying digital display, demonstrating synergy for Lucy and Yak.
The concept:
Using the oblique strategy 'What would someone else do?' our concept flipped the narrative from the brand to the consumer instead. Fika is a celebration of the little moments, allowing customers to focus on what makes them happy.
Skills:
- Clay sculpting
- Digital mockups
- Animator
Feedback
Kate Sellers, Visual Merchandiser
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