Fika

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The brief:

I had to create a hand made small scale retail set concept and accompanying digital display, demonstrating synergy for Lucy and Yak.

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The concept:

Using the oblique strategy 'What would someone else do?' our concept flipped the narrative from the brand to the consumer instead. Fika is a celebration of the little moments, allowing customers to focus on what makes them happy.

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Skills:

- Clay sculpting

- Digital mockups

- Animator

Feedback

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Kate Sellers, Visual Merchandiser